Canopy Rivers makes a $2.5 million investment in the High Beauty brand, betting their relationship with the brand will be a key differentiator in the crowded CBD beauty space.
WHO: High was founded by organic beauty pioneer Melissa Jochim. The products are formulated to deliver cannabis sativa seed oil in combination with certified organic plant oils, high-potency antioxidants, and pure plant essential oils for healthy, beautiful skin. Sephora has been involved in the evolution of High from concept to shelf, and the products have been specifically developed to meet “Clean at Sephora” standards.
Canopy Rivers is a unique investment and operating platform structured to pursue investment opportunities in the emerging global cannabis sector. Canopy Rivers works collaboratively with Canopy Growth to identify strategic counter parties seeking financial and/or operating support. Canopy Rivers has developed an investment ecosystem of complementary cannabis operating companies that represent various segments of the value chain across the emerging cannabis sector.
WHY: Canopy Rivers believes the company has a competitive advantage in the global beauty market through its consumer-friendly products, its geographic reach, and its expert team.
IN THEIR OWN WORDS: “Being supported by Canopy Rivers enables us to collaborate within the Canopy Rivers ecosystem and to focus our energy and passion on the creation of a robust new product line using cannabis-derived extracts,” said Melissa Jochim, a highly successful formulator and Founder of High Beauty. “Cannabis sativa seed oil is an untapped ingredient resource with amazing skincare benefits. This partnership will allow us to scale High Beauty’s business much ‘higher’ in a short time frame.”
“We have been actively pursuing opportunities in the health and beauty industry, guided by a growing consumer trend of brand new, innovative and functional beauty products. Enter high,” said Narbe Alexandrian, President of Canopy Rivers. “Led by Melissa Jochim, a repeat entrepreneur, preeminent formulator and brand developer coming from the natural, organic segment of the beauty industry, high has already captured mindshare and awareness of consumers—it has all the makings to continue to be a prominent brand in the cannabis-infused beauty market.”
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